ITV revival continues but ads market still sluggish

The revival by terrestrial broadcaster ITV continued in 2011, with the group shrugging off concerns about a subdued advertising market to achieve top-line growth and forecast-beating profits.

The revival by terrestrial broadcaster ITV continued in 2011, with the group shrugging off concerns about a subdued advertising market to achieve top-line growth and forecast-beating profits.

External revenues were up 4% in 2010 to £2,140m from £2,064m in 2010, with the improvement driven by non- advertising revenues (NAR). Total non-net advertising revenues (non-NAR) jumped 11% to £922m from £829m in 2010, mainly due to revenue growth from the UK and international studios businesses.

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