Telecoms giant Vodafone has announced the expansion of its Vodafone Red customer proposition to cover a total of 14 European markets, along with new additional customer options.
The technology enables customers to use a single integrated service plan with a number of features for simplicity and security.
Vodafone Group Chief Commercial Officer Morten Lundal said: "Vodafone Red is the best of everything from Vodafone. It is what any smartphone or tablet owner would want. We know customers are looking for the freedom to communicate with confidence in order to help them with their increasingly complex mobile lives.
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"Vodafone Red has been built from the ground up to meet the demanding needs of European consumers and businesses. We look forward to bringing Vodafone Red to all of our European customers in the coming weeks."
With 14 countries on the same platform, Vodafone Red is Vodafone's largest multi-country marketing campaign for five years, it added.
The share price was up 0.9% to 190.95p by 13:15.
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