SDL appoints Chief Marketing Officer

Translation and communications software company SDL, has appointed Grant Johnson, a high-tech marketing executive, as its Chief Marketing Officer (CMO).

Johnson, who until joining SDL was CMO at business process management company Pegasystems, a $460m provider of customer service and marketing automation software.

Prior to Pegasystems, Grant was Vice President of Marketing and served as an officer for FileNet. Before that, he was Vice President of Marketing for FrontBridge, a SaaS-based email management vendor acquired by Microsoft. He also served as Director of Marketing for Symantec, with worldwide responsibility for the Norton brand.

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Johnson said in a statement: "We are in the customer-driven era and the old way of selling and marketing no longer works. The pervasiveness of social media and the proliferation of content have empowered the consumer, mandating that successful companies understand customer intent and sentiment, and analyse this information to optimize every customer interaction.

"To do so effectively requires a broad portfolio of customer experience management technology. Having surveyed the market, I found that SDL is the only company that offers an integrated suite of technology to help businesses truly engage with their customer community in their local language, through the device of their choice, and in the manner in which they prefer.

"I am very excited to join SDL and help drive an increasing leadership position in Customer Experience Management."

The share price fell 1.84% to 377.80p by 08:40 on Tuesday.

NR