Experian in Japanese bolt-on acquisition

Information services group Experian has expanded its presence in Japan with the acquisition of an e-mail marketing company, Altovision.

Altovision was founded in 2000 and provides e-mail distribution, marketing consulting (including business-to-business marketing), creative design and technical support to more than 200 medium and large-sized clients in segments such as telecommunications, financial services, retail and healthcare.

Experian did not reveal how much it is paying for Altovision, but did say the acquisition would be funded from existing cash resources.

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In the year to 30 June 2011, revenue for Altovision was around $6m and gross assets as at 30th June 2011 were in the region of $5m.

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