NewMarket Impressions (NMI), a business partner of Domino Printing Services, has entered into an agreement with a major US-based supermarket chain.
The agreement was made on behalf of TEN Media, NMI and Domino Printing's new joint business, to deploy TEN Media technologies and systems for the traceability of all eggs sold in the supermarket chain's stores.
Size and timing details on the deal have yet to be released.
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Domino will build and supply all laser printing and coding systems for TEN Media.
Nigel Bond, Group Managing Director of Domino Printing Sciences, said: "Domino's investment in TEN Media represents an exciting opportunity for the group to become involved in the first automated web based disease prevention and traceability system for eggs.
"The agreement is an important step in the development and deployment of the business model and will provide a new standard in consumer food safety. In addition to food safety benefits, TEN Media's systems will help deliver important environmental and sustainability programs by significantly reducing waste caused by incidental egg breakage during transportation and handling of eggs."
The deal came about after US food safety legislation recently imposed new requirements upon US egg producers to strengthen salmonella prevention efforts.
The share price rose 5.26% to 600.00p by 08:49.
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