Character on track despite weak sales

published 18 January 2012

Toys and games company Character Group said, despite weak sales to date, it still expects to meet current market expectations for the financial year ending 31 August 2012.

"We believe that the group's key brands have held up well with no substantial casualties," it said in a company statement.

MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free

https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Looking ahead Character said, despite adverse economic conditions, it believes its key brands will continue to do well through the year and that some new products are expected to boost sales and could, "create a new toy category suited to the technological age."

Even so, Character conceded that it is more difficult than normal to forecast in uncertain economic conditions and highlighted possible disruption to trade heading up to both the Diamond Jubilee and the Olympics.

MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.