Character on track despite weak sales
Toys and games company Character Group said, despite weak sales to date, it still expects to meet current market expectations for the financial year ending 31 August 2012.
Toys and games company Character Group said, despite weak sales to date, it still expects to meet current market expectations for the financial year ending 31 August 2012.
"We believe that the group's key brands have held up well with no substantial casualties," it said in a company statement.
Faced with weak sales of Peppa Pig and other TV tie in toys, Character reduced stock levels and reduced costs in the first part of the financial year.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Looking ahead Character said, despite adverse economic conditions, it believes its key brands will continue to do well through the year and that some new products are expected to boost sales and could, "create a new toy category suited to the technological age."
Even so, Character conceded that it is more difficult than normal to forecast in uncertain economic conditions and highlighted possible disruption to trade heading up to both the Diamond Jubilee and the Olympics.
cj
Sign up for MoneyWeek's newsletters
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
-
Frozen thresholds could push ‘tax freedom day’ to latest date this century
Tax freedom day is the point in the year you stop earning for the taxman and start earning for yourself. A rising tax burden could push it to 12 June this year – the latest date since 1982.
-
Family left with £20k IHT bill because of out-of-date tax advice
Frozen tax thresholds and dated guidance helped drag the estate into an inheritance tax liability despite extensive use of gifting to avoid a bill