What's the missing link in Japan's economic recovery?

published 27 October 2006

The mood has shifted in Japan. When I was last there six months ago, a clear sense of euphoria was in the air. Conviction was deep that the long nightmare was over deflation was coming to an end and economic recovery was finally viewed as sustainable. Today, the view is more granular and disconcerting. After extensive meetings with investors and business leaders, I detected two sets of concerns one internal and other external: Worries were deepening over Japan's lack of a personal consumption dynamic, and its excessive dependence on China was increasingly viewed as a potential risk. No one feared the type of relapse that frequently punctuated the rolling recessions of Japan's 15-year deflationary nightmare, but there was certainly a more cautious assessment of the staying power of the growth miracle that was so widely celebrated just a few months ago.

The missing link: private consumption

The private consumption story has long been the most important missing link in the current Japanese recovery dynamic. Since the onset of the current economic upturn in the first quarter of 2002, private consumption has risen at just a 1.6% average annual rate well below the 2.3% growth rate in overall GDP. As a result, the consumption share of Japanese GDP has fallen from 58% in early 2002 to 56% in mid-2006.

Nor are there any signs in the recent data flow of any material improvement in the prospects for Japanese consumption. In July and August, our calculation of what can be called a synthetic gauge of Japanese consumption, which incorporates data from both the supply and demand side sides of the consumer equation, fell 0.8% below the April-June reading for retail sales and 1.1% below the three-month earlier reading for shipments of consumer goods. At the same time, the Cabinet Office's quarterly index of consumer confidence slipped for a second quarter in a row in the three months ending September 2006 a disappointing fallback after a hopeful rebound in late 2005 and early 2006.

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These trends are quite consistent with our Japan team's recent assessment of the Japanese consumption prognosis (see R. Feldman and T. Sato's 18 August 2006 essay, "Moby Consumer"). While they have had an upbeat call on the overall economy for most of the past three years, it has been much more of a capex and exports story than one driven by organic growth in consumer demand. Their cautious assessment of consumption is tied to the likelihood that sluggish real wages will remain a persistent drag on household purchasing power. That very much dovetails with what has been a most disappointing performance on the Japanese wage front in 2006. After compensation per employee improved to a 1% y-o-y comparison during 2005, there has been a deceleration to just +0.5% growth over the course of this year; moreover, this slowdown has occurred in the context of a long-awaited rebound in core inflation (i.e., consumer prices excluding fresh food have moved up to +0.6% y-o-y in recent months) underscoring a meaningful compression of any expansion in real wages.

Nor do Sato and Feldman believe that that this lingering stagnation in real wages will be offset by developments elsewhere in the Japanese economy; in particular, they reject the possibility of a spontaneous rebound in Japanese consumption driven by a declining personal saving rate, newfound wealth effects, or a shift in the distribution of income generation from capital to labor.

Could Japan be too dependent on demand from the US and China?

In my meetings this week in Tokyo, I got the distinct impression that concerns are mounting over this important missing piece to the Japanese economic recovery story. A Japan that is lacking in support from a self-sustaining internal consumption dynamic is, by definition, more dependent on capex and external demand. Significantly, external risk assessment suddenly looks a bit murkier as the Japanese peer into 2007 and worry about possible shortfalls in two of most important foreign sources of its recovery the American consumer and the Chinese producer. While US consumption has held up quite well so far providing ongoing support for Japan's largest export market there is understandable concern that such support may diminish in a post-housing bubble climate.

And now there are concerns that a China slowdown may finally come to pass undermining support for what has now become Japan's second largest export market. Collectively, the US and China currently account for fully 37% of total Japanese exports by far, the largest and most concentrated piece of Japan's external demand. Moreover there has been a very important shift in the mix of Japanese exports to its two largest trading partners in recent years a declining share to the US (from 29.7% in 2000 to 22.5% in the first eight months of 2006) offset by a sharply increasing share to China (from 6.3% in 2000 to 14.1% thus far in 2006). Increasingly, China is the most powerful engine behind Japan's long important export machine.

Japan and China: strategic and economic significance

Japan's tilt toward China is on everyone's mind in Tokyo these days. In the normal course of my visits here, I hold a series of roundtable discussions with corporate executives and senior institutional investors. I provide a brief macro overview and they then set the discussion agenda thorough their feedback. Over the past couple of years, the topic of China has become an increasingly important subject of exchange during these sessions. On this visit, the China focus was literally off the charts. Recent events certainly explain part of the increased interest: Newly elected Prime Minister Abe's first foreign mission was a quick trip to Beijing underscoring the potential for a meaningful improvement in what had turned into a rather prickly relationship between these two Asian powerhouses in the Koizumi era. Moreover, the North Korean missile crisis has certainly heightened the attention on the strategic relationship between the two nations.

But there is an important economics angle at work as well: Leading Chinese officials have recently refocused the debate on the off-again-on-again "cooling off" campaign for this overheated economy. The latest statements of Ma Kai, China's leading central planner and Chairman of the all-important National Development and Reform Commission are particularly important in that regard (see Denise Yam's 18 October dispatch, "China: Not Done with Tightening, NDRC Says"). And then there's China's just-released third quarter GDP report a still very rapid 10.4% y-o-y increase but a downshift, nevertheless, from the blistering 11.3% pace of the second period. This could certainly be interpreted as the first installment on the road to a more meaningful slowdown underscoring the potential for an important shift in one of Japan's major external sources of economic growth. All in all, there can be little surprise in the heightened interest I detected in Japan with respect to the China factor.

Why Japan's predicament is down to globalisation

The big puzzle in all this is Japan's lack of internal support for private consumption. I am struck by the similarities between the Japanese predicament and conditions in other major industrial economies. In my view, this is an unmistakable manifestation of one of the great paradoxes of globalization a powerful global labor arbitrage that continues to put unrelenting pressure on the labor-income generating capacity of high-wage industrial economies (see my 5 September 2005 dispatch, "The Global Growth Paradox").

Japan is hardly alone in feeling this pressure it's a serious constraint in Germany and even the United States. By our calculations for the "G-7 plus," the real compensation share of national income fell to 53.7% of gross national income in early 2006, fully 2.3 percentage points below peak rates in early 2002. Until, or unless, the industrial economies figure out how to convert productivity improvements into enhanced labor income generating capacity, their private consumption dynamic should remain under pressure. That may be an uphill battle. To the extent that the fixation on intensified global competition and productivity enhancement rests on the tactics of increasingly aggressive corporate cost cutting ongoing and that labor continues to account for the lion's share of business costs it is hard to envision a spontaneous improvement in internally-driven income generation.

Why focus on private consumption now?

Sure there are some unique aspects of the Japanese consumption experience that separate this economy from that of other industrial nations namely, the ending of lifetime employment, a more urgent demographically-driven aging problem, and, of course, the very vivid recent memories of 15 years of rolling stagnation and deflation. But I don't think it is a coincidence that Japan is suffering from the same problem of labor income compression that afflicts the rest of industrial world. The initial euphoria of recovery tends to swamp those concerns especially, since in Japan's case, it came after such a long nightmare. But as recovery matures and gives way to expansion, reality often sinks in and there is a perfectly natural refocusing of attention to any economy's lingering stresses and strains. That refocusing is now under way in Japan. The mood in Tokyo is very different than it was six months ago. With the American consumer and the Chinese producer in play, the missing link of the Japanese economy suddenly seems more problematic.

By Stephen Roach, global economist at Morgan Stanley, as first published on Morgan Stanley's Global Economic Forum