The Logic of Life: hidden calculations that shape our world

Tim Harford's latest book, The Logic of Life, applies economics to everyday life, showing how rational choices govern everything from suburban sprawl to drug addiction…

"An economist is a man who states the obvious in terms of the incomprehensible," US publisher Alfred A. Knopf famously said. Until recently, there was a widespread perception that economics books are always deathly dull theoretical tracts on big issues such as inflation or gross domestic products, accompanied by dizzyingly complicated graphs.

But FT columnist Tim Harford helped change that view with his previous bestseller, The Undercover Economist, which used everyday examples from cups of coffee to second-hand cars to explain basic theories, such as supply and demand and comparative advantage.

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