A word of advice to would-be Cinderellas

Why you're better off dating that bloke down the road.

There's no more vulnerable creature on the planet than a single thirty-or-fortysomething woman in desperate need of a date, says Jan Moir in the Daily Mail. That's why websites like Sugardaddie.com are so successful. These sites bring together "sugar babes" and time-poor, cash-rich older men who want "flirty, emotionally low-maintenance relationships" and are "willing to pay handsomely for the privilege". Or that's the theory. It doesn't always work out that way.

It certainly didn't for the women who met Jonathan Price, a serial conman who advertised on the website as someone in want of a wife, then fleeced the women who fell for his story. Price now faces a jail sentence after pleading guilty to fraud totalling £180,000 leaving three women and their parents without their life savings.

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