An investment shortcut that really works

published 9 January 2006

Being an active investor takes a lot of time and effort, so it's no surprise that everyone is always looking for a short cut. Usually, they don't work, and the lazy get their just deserts in the form of losses.

But a short cut that does seem to deliver is the Dogs of the Dow' strategy. Back in 1991, Michael O'Higgins published Beating The Dow, a book that laid out his theory that, if you buy, at the beginning of each year, the five highest-yielding shares in the Dow only, you outperform the market over the coming year. And it appears he was right: since 1973, the annual returns from the strategy have averaged 17.7%.

MoneyWeek

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First, he swapped the Dow for the FTSE 100. Then he looked for the ten highest yielders in the index and, to make sure he ended up with big firms only, knocked out the smaller five. This left five dogs of the FTSE, all, as O'Higgins intended, pretty contrarian tips (a high yield suggests investors consider a share high risk, as they are asking for above-average payments in return for holding them). The five are: DSG (DAGI, 164.5p, owner of Dixons and PC World), Boots (BOOT, 594.5p), Rentokil Initial (RTO, 163.3p), Severn Trent (SVT, 1,035p) and Alliance & Leicester (AL, 970p).

Annunziata was a deputy editor at MoneyWeek, covering financial markets, politics, economics and comment pieces. She then went on to the Daily Telegraph as a lead writer where she wrote a column on young women’s financial issues. She was briefly a member of the European Parliament for the East Midlands region in the UK as part of the Conservative Party. Annunziata continues to write as a freelance journalist.