UBC Media announces mobile app deals
Multimedia content firm UBC Media jumped after it announced details of two mobile app contracts.
Multimedia content firm UBC Media jumped after it announced details of two mobile app contracts.
The firm has created a suite of mobile applications for the Canadian NRJ and Virgin radio networks, which offer an on-demand music and video streaming service.
These new applications make owner Astral Radio the only radio broadcaster in Canada to offer such a service, it said.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
UBC will receive a share of the revenues from the sale of mobile advertising in the apps.
The company also said announced Absolute Radio would be the first to launch its mobile music game, developed as a 'white label' product, which can be customised to suit individual stations.
The game, branded as 'Rock Off', is a free interactive mobile gaming app which tasks listeners to be the fastest to identify a song from a short clip or intro allowing them to show-off their knowledge and love of music from some of the world's biggest acts.
Absolute Radio will market the game and share revenue from a 69p payment option through which users can buy additional decade-specific song bundles.
Chief Executive Simon Cole said the smarter players in the broadcast industry were now moving from simple streaming apps to mobile experiences which give listeners new and exciting ways to interact with stations.
"We are proud to be at the forefront of these developments with two global leaders in digital media and to open up new opportunities for shared advertising and in-game purchase revenues," he said.
Shares rose 16.7% following the announcement.
MM
Sign up to Money Morning
Our team, led by award winning editors, is dedicated to delivering you the top news, analysis, and guides to help you manage your money, grow your investments and build wealth.
-
James Halstead drives profits: should you buy?
James Halstead will rebound from a weak patch, while tax changes would be a buying opportunity
By Jamie Ward Published
-
Premium Bond winners – who won the November £1 million jackpot?
NS&I unveils November’s Premium Bond winners. Who bagged the jackpot and what other prizes are on offer?
By Vaishali Varu Published