British triathlete Helen Jenkins is the new face of Provexis brand Science in Sport.
Jenkins, who came fifth at the London 2012 Olympics and won the ITU World Championship in 2008 and 2011, has signed as brand ambassador until 2016.
She will work closely with Science in Sport (SiS) and their team of experts in hydration and nutrition to aid in her training and competition.
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"Having the support of SiS throughout my training and competition schedule will help to fuel my performance, and I'm really excited to be a part of the SiS team," she said in a statement.
"Competing at London 2012 was an incredible experience and despite not having achieved the result I had hoped for, I learnt a lot in my time there. I now have my sights set on the Commonwealth Games in two years time and then Rio in 2016, and I am very excited about SiS being a part of this journey with me."
The athlete will use the brand's energy, recovery and hydration products. This includes SiS GO Gels - the world's first isotonic gels to deliver fast energy without the need for water - SiS GO Electrolyte and products from the SiS REGO recovery range.
She will also make appearances to promote the brand's endurance nutrition products including on the SiS website and social media channels.
Stephen Moon, Managing Director at SiS said: "We are delighted to announce this new partnership and to be working with Helen Jenkins as SiS becomes an integral part of her endurance nutrition ritual.
"Helen is an incredibly dedicated and talented athlete who has proven her pedigree on the international stage. Her passion and motivation for sport is inspiring and we felt that her insight into the world of endurance training and sports nutrition would both inform and motivate the thousands of amateur athletes in the UK."
RD
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