Advertisement

TLA Worldwide announces new partnerships

TLA Worldwide, an athlete representation and sports marketing business, on Monday announced two new partnerships to strengthen its digital position.

TLA Worldwide, an athlete representation and sports marketing business, on Monday announced two new partnerships to strengthen its digital position.

The UK company has joined forces with FAN.ME, a tool activated through a mobile application which tracks sporting information across a wide range of social media platforms including Facebook and Twitter.

Advertisement - Article continues below

The social media management system is built specifically for athletes and celebrities.

Demographic and performance data provides marketers, agencies and sponsors with the information they need to develop campaigns.

TLA has also partnered with AllStar Deals, a social commerce company that brings brands, athletes and celebrities together with their online consumers.

AllStar Deals sells products and promotional gifts from celebrity and athlete sponsors to online fans. It also sells electronic gift cards from more than 100 national brands.

"Aggregating information and gauging success in real time remains a huge challenge because of the diversity of measurement platforms available, but we believe that this partnership with FAN.ME will help bring a simple solution to this very complex problem," said TLA Chief Executive Officer, Michael Principe.

"This new tool will be able to show the ROI on a program and combine that return with an aggregate social media footprint which will provide huge added value to all involved, from clients and media companies to brands. It will be a game changer in how measurement is done. We also expect the new partnership with AllStar Deals, to open up even more opportunities in the digital space for our elite list of clients."

TLA's clients include professional golfer John Huh, who recently won Rookie of the Year on the PGA Tour. Huh's success has led to sponsorship deals with major golfing brands, including Titleist,TaylorMade and Absorbant Designs.

Shares rose 3.70% to 21.00p at 8:59 Monday.

RD

Advertisement
Advertisement

Recommended

Broker safety – your questions answered
Investment strategy

Broker safety – your questions answered

Cris Sholto Heaton answers more of your questions about the safety of stockbroker accounts
25 Mar 2020
How demographics affects stock valuations
Investment strategy

How demographics affects stock valuations

New research suggests that stock and bond valuations are driven by the age of the population – at least in the US.
24 Feb 2020
Do you own shares in Sirius Minerals? Here’s what you need to do now
Stocks and shares

Do you own shares in Sirius Minerals? Here’s what you need to do now

Mining giant Anglo American has proposed a cash takeover of Yorkshire-based minnow Sirius Minerals. Unhappy shareholders must decide whether to accept…
20 Feb 2020
Why investors should be “cautiously bullish” for 2020
Stockmarkets

Why investors should be “cautiously bullish” for 2020

Analysts have been out in force making rosy predictions for stockmarkets in 2020, but while there is certainly a case for optimism, investors should r…
17 Jan 2020

Most Popular

An economics lesson from my barber
Inflation

An economics lesson from my barber

On reopening his shop after lockdown, Dominic Frisby’s barber doubled his prices. It’s all part of the post-Covid inflation process – and we’re going …
8 Jul 2020
Three ideas for Lloyds Bank's new boss
UK stockmarkets

Three ideas for Lloyds Bank's new boss

The Black Horse needs whipping into shape. A change at the top provides a great opportunity, says Matthew Lynn.
12 Jul 2020
Why the moving average is my favourite charting tool
Sponsored

Why the moving average is my favourite charting tool

Traders and technical analysts use "moving averages" to iron out daily fluctuations and give a much clearer picture of a market's direction. Dominic …
13 Jul 2020