TLA Worldwide announces new partnerships

TLA Worldwide, an athlete representation and sports marketing business, on Monday announced two new partnerships to strengthen its digital position.

TLA Worldwide, an athlete representation and sports marketing business, on Monday announced two new partnerships to strengthen its digital position.

The UK company has joined forces with FAN.ME, a tool activated through a mobile application which tracks sporting information across a wide range of social media platforms including Facebook and Twitter.

The social media management system is built specifically for athletes and celebrities.

Demographic and performance data provides marketers, agencies and sponsors with the information they need to develop campaigns.

TLA has also partnered with AllStar Deals, a social commerce company that brings brands, athletes and celebrities together with their online consumers.

AllStar Deals sells products and promotional gifts from celebrity and athlete sponsors to online fans. It also sells electronic gift cards from more than 100 national brands.

"Aggregating information and gauging success in real time remains a huge challenge because of the diversity of measurement platforms available, but we believe that this partnership with FAN.ME will help bring a simple solution to this very complex problem," said TLA Chief Executive Officer, Michael Principe.

"This new tool will be able to show the ROI on a program and combine that return with an aggregate social media footprint which will provide huge added value to all involved, from clients and media companies to brands. It will be a game changer in how measurement is done. We also expect the new partnership with AllStar Deals, to open up even more opportunities in the digital space for our elite list of clients."

TLA's clients include professional golfer John Huh, who recently won Rookie of the Year on the PGA Tour. Huh's success has led to sponsorship deals with major golfing brands, including Titleist,TaylorMade and Absorbant Designs.

Shares rose 3.70% to 21.00p at 8:59 Monday.

RD

Recommended

The MoneyWeek Podcast: picking stocks is fun, but you need to do your homework
Investment strategy

The MoneyWeek Podcast: picking stocks is fun, but you need to do your homework

John Stepek talks to Steve Clapham, investor, analyst and author of The Smart Money Method, about the dangers in picking individual stocks and why you…
8 Apr 2021
BP looks set to return more money to shareholders as it beats expectations
Energy stocks

BP looks set to return more money to shareholders as it beats expectations

Oil major BP is to embark on a share buyback programme after significantly reducing its debts. Saloni Sardana looks at what it means for your portfoli…
6 Apr 2021
Deliveroo has hit the market – but it’s not getting the warmest welcome
UK stockmarkets

Deliveroo has hit the market – but it’s not getting the warmest welcome

Food delivery company Deliveroo made its debut on the stockmarket this morning. But with the share price sliding by 30% straight away, it’s not made t…
31 Mar 2021
Three stocks to buy now that will come back stronger after Covid-19
Share tips

Three stocks to buy now that will come back stronger after Covid-19

Professional investor Ed Wielechowski of Odyssean Capital, chooses three compelling stocks that should thrive in a post-pandemic world.
29 Mar 2021

Most Popular

“Joke” cryptocurrency dogecoin goes to the moon. What’s going on?
Bitcoin

“Joke” cryptocurrency dogecoin goes to the moon. What’s going on?

Dogecoin – a cryptocurrency created as a joke – has risen by more than 9,000% this year alone. Saloni Sardana looks at how something that began as an …
19 Apr 2021
Lab-grown meat: how “moo’s law” will drive innovation
Soft commodities

Lab-grown meat: how “moo’s law” will drive innovation

Jim Mellon and Anthony Chow, co-founders of Aim-listed Agronomics, explain why they believe that “cellular agriculture” will benefit from massive long…
16 Apr 2021
The bitcoin bubble will burst: here’s how to play it
Bitcoin

The bitcoin bubble will burst: here’s how to play it

The cryptocurrency’s price has soared far beyond its fundamentals, says Matthew Partridge. Here, he looks at how to short bitcoin.
12 Apr 2021