Reach4Entertainment signs with Broadway

Reach4Entertainment has secured contracts to organise the opening night celebrations of two Broadway shows.

Reach4Entertainment has secured contracts to organise the opening night celebrations of two Broadway shows.

The newly-launched events division of the media and entertainment company will produce and design the red carpet and after-parties for the top theatre productions.

Tennessee Williams's Cat on a Hot Tin Roof, directed by Rob Ashford and starring Scarlett Johansson, Ciarn Hinds, Ben Walker and Debra Monk, on January 17th is first on the list.

The second is Rodgers & Hammerstein's Cinderella with Laura Osnes, Santino Fontana, Victoria Clark and Harriet Harris, on March 3rd.

Executive Chairman of Reach4Entertainment, David Stoller, said the new division, known as ReachEvents, would bring new opportunities for the company.

"Our new events division not only broadens our current reach but also highlights the efforts we are making to grow revenues from complementary business areas," he said.

"Planning, organising and delivering events are a natural extension to r4e's current services. It's a matter of leveraging our existing contacts and providing additional services.

"It is very early days for reach4events, but the initial signs are encouraging. We're pleased to have secured our first contracts and have an exciting pipeline of possibilities. I am cautiously optimistic about the division's ability to make a contribution to the company's bottom line in the medium-term."

The division was launched in New York earliest this year. It focuses on organising parties and events on behalf of theatre and film producers and arts companies.

RD

Recommended

Broker safety – your questions answered
Investment strategy

Broker safety – your questions answered

Cris Sholto Heaton answers more of your questions about the safety of stockbroker accounts
25 Mar 2020
How demographics affects stock valuations
Investment strategy

How demographics affects stock valuations

New research suggests that stock and bond valuations are driven by the age of the population – at least in the US.
24 Feb 2020
Do you own shares in Sirius Minerals? Here’s what you need to do now
Stocks and shares

Do you own shares in Sirius Minerals? Here’s what you need to do now

Mining giant Anglo American has proposed a cash takeover of Yorkshire-based minnow Sirius Minerals. Unhappy shareholders must decide whether to accept…
20 Feb 2020
Why investors should be “cautiously bullish” for 2020
Stockmarkets

Why investors should be “cautiously bullish” for 2020

Analysts have been out in force making rosy predictions for stockmarkets in 2020, but while there is certainly a case for optimism, investors should r…
17 Jan 2020

Most Popular

Investors are shunning UK stocks – but they might regret that in a year’s time
UK stockmarkets

Investors are shunning UK stocks – but they might regret that in a year’s time

There are a number of reasons why investors aren't buying UK stocks, says John Stepek. But they may want to rethink that strategy.
29 Sep 2020
Are we really in a stockmarket bubble?
US stockmarkets

Are we really in a stockmarket bubble?

The rise of “cash shell” companies, sky-high valuations – everything seems to point to a stockmarket bubble. But all may not quite be as it appears, s…
28 Sep 2020
Two commodities that could lie at the heart of the next resources bubble
Energy

Two commodities that could lie at the heart of the next resources bubble

Commodities tend to move in cycles. And if you can identify early on which ones are about to surge in demand, you can profit handsomely. Dominic Frisb…
30 Sep 2020