Reach4Entertainment signs with Broadway

Reach4Entertainment has secured contracts to organise the opening night celebrations of two Broadway shows.

Reach4Entertainment has secured contracts to organise the opening night celebrations of two Broadway shows.

The newly-launched events division of the media and entertainment company will produce and design the red carpet and after-parties for the top theatre productions.

Tennessee Williams's Cat on a Hot Tin Roof, directed by Rob Ashford and starring Scarlett Johansson, Ciarn Hinds, Ben Walker and Debra Monk, on January 17th is first on the list.

The second is Rodgers & Hammerstein's Cinderella with Laura Osnes, Santino Fontana, Victoria Clark and Harriet Harris, on March 3rd.

Executive Chairman of Reach4Entertainment, David Stoller, said the new division, known as ReachEvents, would bring new opportunities for the company.

"Our new events division not only broadens our current reach but also highlights the efforts we are making to grow revenues from complementary business areas," he said.

"Planning, organising and delivering events are a natural extension to r4e's current services. It's a matter of leveraging our existing contacts and providing additional services.

"It is very early days for reach4events, but the initial signs are encouraging. We're pleased to have secured our first contracts and have an exciting pipeline of possibilities. I am cautiously optimistic about the division's ability to make a contribution to the company's bottom line in the medium-term."

The division was launched in New York earliest this year. It focuses on organising parties and events on behalf of theatre and film producers and arts companies.

RD

Recommended

The MoneyWeek Podcast: picking stocks is fun, but you need to do your homework
Investment strategy

The MoneyWeek Podcast: picking stocks is fun, but you need to do your homework

John Stepek talks to Steve Clapham, investor, analyst and author of The Smart Money Method, about the dangers in picking individual stocks and why you…
8 Apr 2021
BP looks set to return more money to shareholders as it beats expectations
Energy stocks

BP looks set to return more money to shareholders as it beats expectations

Oil major BP is to embark on a share buyback programme after significantly reducing its debts. Saloni Sardana looks at what it means for your portfoli…
6 Apr 2021
Deliveroo has hit the market – but it’s not getting the warmest welcome
UK stockmarkets

Deliveroo has hit the market – but it’s not getting the warmest welcome

Food delivery company Deliveroo made its debut on the stockmarket this morning. But with the share price sliding by 30% straight away, it’s not made t…
31 Mar 2021
Three stocks to buy now that will come back stronger after Covid-19
Share tips

Three stocks to buy now that will come back stronger after Covid-19

Professional investor Ed Wielechowski of Odyssean Capital, chooses three compelling stocks that should thrive in a post-pandemic world.
29 Mar 2021

Most Popular

The bitcoin bubble will burst: here’s how to play it
Bitcoin

The bitcoin bubble will burst: here’s how to play it

The cryptocurrency’s price has soared far beyond its fundamentals, says Matthew Partridge. Here, he looks at how to short bitcoin.
12 Apr 2021
Four investment trusts for income investors to buy now
Investment trusts

Four investment trusts for income investors to buy now

Some high-yielding listed lending funds have come through the crisis with flying colours. David Stevenson picks four of the best.
12 Apr 2021
Central banks are rushing to build digital currencies. What are they, and what do they mean for you?
Bitcoin

Central banks are rushing to build digital currencies. What are they, and what do they mean for you?

As bitcoin continues to soar in value, many of the world’s central banks are looking to emulate it by issuing their own digital currencies. But centra…
8 Apr 2021