NetPlay TV shares climbed Friday after the interactive gaming company announced a three-year broadcast agreement with ITV.
The deal will see NetPlay increase its live broadcast on the television channel to six nights a week from Monday to Saturday.
NetPlay will also gain access to ITV's online inventory, helping the company target new customers.
MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Chief Executive Officer of NetPlay Charles Butler said: "We have been working with ITV since 2010 and this new agreement will significantly increase our customer reach. It is testament to the success of the format to date and will reinforce our proven strategy of using TV to target new customers. We look forward to working with ITV and further building on the significant success that has been achieved to date."
RD
-
Rail fares to be frozen for first time in 30 years – how much could you save?Chancellor Rachel Reeves will use her Budget to freeze rail fares but the savings could be offset by tax rises
-
Circle sets a new gold standard for cryptocurrenciesCryptocurrencies have existed in a kind of financial Wild West. No longer – they are entering the mainstream, and US-listed Circle is ideally placed to benefit
