NetPlay TV shares climbed Friday after the interactive gaming company announced a three-year broadcast agreement with ITV.
The deal will see NetPlay increase its live broadcast on the television channel to six nights a week from Monday to Saturday.
NetPlay will also gain access to ITV's online inventory, helping the company target new customers.
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Chief Executive Officer of NetPlay Charles Butler said: "We have been working with ITV since 2010 and this new agreement will significantly increase our customer reach. It is testament to the success of the format to date and will reinforce our proven strategy of using TV to target new customers. We look forward to working with ITV and further building on the significant success that has been achieved to date."
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