Netplay TV shares surge on ITV deal

NetPlay TV shares climbed Friday after the interactive gaming company announced a three-year broadcast agreement with ITV.

NetPlay TV shares climbed Friday after the interactive gaming company announced a three-year broadcast agreement with ITV.

The deal will see NetPlay increase its live broadcast on the television channel to six nights a week from Monday to Saturday.

NetPlay will also gain access to ITV's online inventory, helping the company target new customers.

MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up

Chief Executive Officer of NetPlay Charles Butler said: "We have been working with ITV since 2010 and this new agreement will significantly increase our customer reach. It is testament to the success of the format to date and will reinforce our proven strategy of using TV to target new customers. We look forward to working with ITV and further building on the significant success that has been achieved to date."

RD

MoneyWeek

MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.