Cristiano Ronaldo fronts new Sports Stars Media project
Football celebrity Cristiano Ronaldo has kicked off the New Year as an ambassador for Sports Stars Media.
Football celebrity Cristiano Ronaldo has kicked off the New Year as an ambassador for Sports Stars Media.
The AIM-quoted sports personality media business announced Wednesday it had signed an agreement with the star to promote a new project - a worldwide crowd-sourced football league for adult amateur players.
Ronaldo will front the campaign based on a new social media network. The concept will be launched in October and will focus on the notion of 'fair play'.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Chief Executive Officer of Sports Stars Media, Ruben Dias, said: "I am delighted that Cristiano Ronaldo has endorsed our crowd-sourced football championship for amateur players. This unique, worldwide competition, which will harness the power of football and social media, will commence during 2013 and allow adults to participate in football at a grassroots level for prizes."
The company raised an additional £711,375 at 1p per new ordinary share to fund the project.
Sports Stars Media expects to receive revenue from global product sponsorship, monthly subscriptions from participating players, licensing and franchising, social network portal and app advertising, sponsorship of events and teams, and online gamification.
Shares were up 9.30% to 1.18p at 10:20 Wednesday.
RD
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.
-
Revolut launches its first stocks and shares ISA with BlackRock and Vanguard ETFs
A year after getting its UK banking licence, Revolut is now launching its first stocks and shares ISA with a suite of exchange-traded funds (ETFs) from BlackRock and Vanguard.
-
What does Trump’s ‘Big Beautiful Bill’ mean for the US economy?
Donald Trump’s budget bill will slash taxes, but is expected to add at least $3 trillion to US national debt