A secular trend is a long-term phenomenon, whereas a cyclical trend is short-term and will eventually reverse.
Secular trends are usually based on structural, underlying changes that mean something has altered that will affect asset values in the long term. Cyclical trends relate to the state of the economy: when it rises, so will the asset, and vice versa.
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What Santander’s takeover of TSB means for customersSantander is set to buy rival TSB for £2.65 billion. What does it mean for customers, and could we see the TSB brand disappear from the high street?
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