Go green and make money with this energy-efficiency investment trust

Helping the environment needn’t mean sacrificing profits, as this energy-efficiency investment trust shows.

Battersea Power Station used to heat surrounding homes
(Image credit: 2008 Getty Images)

There is a common view that environmental improvement requires sacrifice of living standards, of pleasures we take for granted and of profits for businesses; that the path to salvation lies in discomfort, deprivation and denial. But entrepreneurs have set out to prove the puritans wrong by showing that profits can be made for investors, money saved for customers and the environment improved all at the same time.

Taking on the puritans

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Max King
Investment Writer

Max has an Economics degree from the University of Cambridge and is a chartered accountant. He worked at Investec Asset Management for 12 years, managing multi-asset funds investing in internally and externally managed funds, including investment trusts. This included a fund of investment trusts which grew to £120m+. Max has managed ten investment trusts (winning many awards) and sat on the boards of three trusts – two directorships are still active.


After 39 years in financial services, including 30 as a professional fund manager, Max took semi-retirement in 2017. Max has been a MoneyWeek columnist since 2016 writing about investment funds and more generally on markets online, plus occasional opinion pieces. He also writes for the Investment Trust Handbook each year and has contributed to The Daily Telegraph and other publications. See here for details of current investments held by Max.