When it comes to trade with the EU, imports are as vital as exports

When trading with the EU, exports are clearly important. But cheap, reliable imports keep prices low and give consumers a wider choice.

171107-imports-b

Cheap, reliable imports keep prices low and give consumers a wider choice.
(Image credit: This content is subject to copyright.)

It's always tempting to view trade as a zero-sum game, focusing exclusively on exports and seeing imports as either unimportant or a drain on the economy. Many people argue that because we have a trade deficit with the EU (particularly inmanufactured goods) the EU needs the UK as a trading partner more than the UK needs the EU, or even that a no deal scenario might actually boost British industry.

However, while exports are clearly vital, the ability to access cheap, reliable importscan also benefit the economy by keeping domestic prices low and giving consumers a wider choice.

One person who knows this only too well is John Hood, who is business development director at STL Heating and Energy. STL is agrowing firm that supplies heating systems, including boiler installation, servicing, repair and maintenance to households across the United Kingdom. It employs 120 people, and had a turnoverlast yearof more than £8m, and has helped an estimated 30,000 customers during its timein business.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up

Boilers are at the core of STL's business it installs just under 300 each month. To keep costs as low as possible, STL needs to pay as little as possible for each one. At the moment, most of the boilers used in the UK are imported from the EU, with evendomestic manufacturers looking to the European market to determine prices. And while Brexit "hasn't had a huge immediate impact", many of the local merchants that STL buys from have started to raise their prices, to reflect both the post-referendum fall insterling and the greater uncertainty about Britain's future trade relationship with the EU.

A "no deal" scenario where both Britain and the EU impose tariffs on each other's exports, is a "big worry", since this would increase prices (and STL's costs) significantly. The uncertainty caused by Brexit has already ledto the collapse of a putative deal between STL and amajor European manufacturer. This deal would have benefitted both firms. It could alsodelay its strategic partnership with Intergas Heating, the secondlargest boilermaker in Europe which wouldhelp Intergas increase its market share in the UK.

The prospect of tariffs, and higher prices, isn't the only thing that Hood is concerned about. Regulatory harmonisation in the single market makes it easier for manufacturers to export boilers, but also means that consumers can besafe in the knowledge that a boiler manufactured in one part of Europe meets pan-European safety standards. American and Chinese boilers are manufactured "to completely different regulations", which makes them "as different to the ones thatwe use as oil is from water" he explains. As a result, even a "super-dooper" trade deal with those countries would do little to lower prices.

For Hood, the ideal outcome of the Brexit negotiations is either a deal that "lets us keep our current trading arrangements with the EU" or a relationship "between Britain and the EU as close to the current one as possible". If neither option isachievable, he would at least appreciate "some clear lines" that "set out what our future relationship with the largest trading bloc in the world is going to be".

After all, when it comes to industries like heating, which rely on cheapbutreliable imports ofmanufactured goods, "people don't like uncertainty".

Dr Matthew Partridge

Matthew graduated from the University of Durham in 2004; he then gained an MSc, followed by a PhD at the London School of Economics.

He has previously written for a wide range of publications, including the Guardian and the Economist, and also helped to run a newsletter on terrorism. He has spent time at Lehman Brothers, Citigroup and the consultancy Lombard Street Research.

Matthew is the author of Superinvestors: Lessons from the greatest investors in history, published by Harriman House, which has been translated into several languages. His second book, Investing Explained: The Accessible Guide to Building an Investment Portfolio, is published by Kogan Page.

As senior writer, he writes the shares and politics & economics pages, as well as weekly Blowing It and Great Frauds in History columns He also writes a fortnightly reviews page and trading tips, as well as regular cover stories and multi-page investment focus features.

Follow Matthew on Twitter: @DrMatthewPartri