If you’d invested in... Koovs and St Ives

Koovs is an online fashion retailer, selling own-label and branded clothing via its website to consumers in India – and its share price has soared.

If only...


Koovs (LSE: KOOV) is an online fashion retailer, selling own-label and branded clothing via its website to consumers in India. Growth in revenue gross sales rose by 114% in the six months to December 2016 has not yet translated into profits: it lost Rs835m in the same period.

But it hopes to gain more digital transactions in India after the abolition of high-value notes. Koovs's share price has climbed by more than 180% in the last years, although the shares peaked in July and have dipped again over the last few months.

Be glad you didn't...



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