Cuba comes in from the cold

American president Barack Obama's historic trip to Cuba and the prospect of the US trade embargo ending has sparked a deluge of interest by foreign companies and investors. The gradual thaw in US-Cuban relations has already had concrete results.

Cruise company Carnival will begin Cuban operations in May and money transfer specialist Western Union will expand its Cuban operations. Meanwhile, "Cuba is the fastest-growing country of all time in our platform", says Airbnb founder Brian Chesky, whose room-letting website may now operate unhindered on the island.

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Meanwhile, dodgy official statistics imply that the country's alleged 4% growth is not a reliable figure. The Cuban population, 11.2 million, is shrinking and rapidly ageing. The country's infrastructure is very poor; there are seven computers per 100 people, one of the lowest ratios in theAmericas. A large and inefficient public sector hampers output. An artificially high exchange rate has crimped exports.

Still, the economy is gradually being deregulated, with the establishment of Mariel, a free-trade zone reminiscent of China's early free-market experiments, a key milestone. The end of the embargo and full currency liberalisation would make Cuba far more attractive to foreign investors: Pablo Gonzalez Alonso and Alec Lee of the Frontier Strategy Group reckon foreign direct investment could jump from around $700,000 a year to $3bn.

Companies arriving will benefit from a cheap and well-educated workforce: Cuba boasts a literacy rate of 99.8%. Cuba has no stock exchange, but investors intrigued by its potential can research the US-based closed-end fund Herzfeld Caribbean Basin Fund (Nasdaq: CUBA). It has a portfolio of companies that would benefit from a resurgent Cuba.

Also potentially worth exploring is Leni Gas Cuba (ISDX: CUBA), a Cuba-orientated investment vehicle on London's ISDX market, which is run by ICAP.

Giselle Garcia is a Brazilian journalist currently studying for a master's degree in financial journalism at City University in London. Her focus is on international politics and markets.