The return of Playboy’s Bunny Girls

To the dismay of feminists everywhere, Hugh Hefner is relaunching the Playboy Club in Mayfair.

Feminists have been noisily objecting to the relaunch of Hugh Hefner's Playboy Club in Mayfair. Hardly surprising. "Women dressed as bunnies is not empowering," said one protester. "It's not sexual liberation to serve men when you're dressed in bunny ears and a fluffy tail. It's the sexual fantasy of an 85-year-old man." You can see her point. In an interview in 1967, Hefner described a rabbit as "a fresh animal, shy, vivacious, jumping sexy. First it smells you, then it escapes, then it comes back, and you feel like caressing it, playing with it. A girl resembles a bunny. Joyful, joking."

One of Hefner's original London bunnies, Heather Colne-Bird, 70, told the Evening Standard: "I think these protesters are being pathetic. Bunnies certainly aren't the same as table dancers or girls walking around in hooker shoes. Even now, people say wow' when I tell them I was a bunny." I'm sure they do. All the same, I doubt I'll be visiting the revamped club. The Bunny Girl idea seems, well, just a little dated. The feminist protesters may help Hefner a bit with free publicity, but I doubt he's on to a money-spinner.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up
MoneyWeek

MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.