With house prices tumbling, a recession almost certainly already here, and fears over job security growing, the last thing that many people can afford this Christmas is a massive blow-out.
Unfortunately, as well as being the season of goodwill, Christmas is also the season of intense guilt. And the more that people feel they won't be able to provide a Merry Christmas for their families this year, the more guilty they'll feel.
It's a point that companies are more than willing to remind us of. In a recent press release highlighting its Christmas savings scheme, Asda's head of financial services, Gev Lynott is quoted as saying: "We're all feeling the pinch this year and this easy solution to saving is a great way to ensure your family can enjoy the great festive celebration they deserve."
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Christmas clubs: how not to save for Christmas
Asda's savings scheme allows investors to rack up money on a savings card, by making payments in the store which can then be added to the card. The money thus saved can then be spent on Asda products. It's been running for several years now and according to Asda's press officer, it offers the best bonus of any similar products. It pays a £6 bonus on November 17th to any customers who have at least £144 saved (those with £97 get £3, and those with £49 get £1). The idea is to save up money during the year, and then use the savings card to pay for Christmas.
People take out these accounts because they say it helps them to budget they can put away some money every time they do the weekly shop. And the good thing about schemes like this is at least people are thinking ahead and planning for Christmas. However, it's important to be aware that you're paying quite a premium for this budgeting assistance.
For one thing, the £6 bonus equates to an annual interest rate of 4.2%, which is poor compared to best buy accounts you can easily find a tax-free, instant-access Isa account paying well over that, even if you don't venture anywhere near the top of the best buy tables.
For another, if you put your savings in a bank, then you can spend them on anything, at any time. If you put them on an Asda card (or any other sort of gift card for that matter), then you are immediately locking your spending in to one shop. That's great news for the shop, but it means you are sacrificing flexibility.
Why flexibility is important right now
And flexibility is probably the most important thing for your finances right now. Yes, people who take out an Asda card might like the idea of restricting themselves so that they can't break into their Christmas budget for something else. And budgeting ahead for Christmas is certainly a good idea.
But putting restrictions on where you can spend your money isn't. Ultimately Christmas is important, but the amount of money you spend on it is entirely optional. If a genuine financial emergency comes up as is more and more likely to happen as the economy worsens then you want to have money to hand to cushion the impact. If that means delving into your Christmas savings, then you have to be able to get at them.
A better bet would be simply to open a bank account, and name the account 'Christmas'. Then put a set amount of money into it every month. The money is then still accessible if it's needed for something else, and if you choose the right account, it will also earn a better rate of interest. Compare savings accounts here.
And this point about flexibility goes beyond Christmas. If you're one of those people who simply throws caution to the winds during the festive season and simply puts everything on a credit card, then this year's the year to break that habit. Any debts you saddle yourself with now are only going to become harder to pay in the New Year. Even if your job is relatively safe, lenders are likely to continue reining in spending, and cheap credit card deals will become ever harder to find.
So think about what you realistically plan to spend this year it's not too late, there's still two months to go until December 25th and look at what you need to save up between now and the big day. If you can't make the sums add up, then you should be looking at where you can cut back not how much you can borrow to make up the difference.
This article is taken from Merryn Somerset Webb's weekly Money Sense email. Sign up to Money Sense here.
Merryn Somerset Webb is away.
John is the executive editor of MoneyWeek and writes our daily investment email, Money Morning. John graduated from Strathclyde University with a degree in psychology in 1996 and has always been fascinated by the gap between the way the market works in theory and the way it works in practice, and by how our deep-rooted instincts work against our best interests as investors.
He started out in journalism by writing articles about the specific business challenges facing family firms. In 2003, he took a job on the finance desk of Teletext, where he spent two years covering the markets and breaking financial news. John joined MoneyWeek in 2005.
His work has been published in Families in Business, Shares magazine, Spear's Magazine, The Sunday Times, and The Spectator among others. He has also appeared as an expert commentator on BBC Radio 4's Today programme, BBC Radio Scotland, Newsnight, Daily Politics and Bloomberg. His first book, on contrarian investing, The Sceptical Investor, was released in March 2019. You can follow John on Twitter at @john_stepek.
December 2023 NS&I Premium Bond winners - check now to see what you’ve won
If you hold money in NS&I Premium Bonds, you can check from today (2 December) to see if you have won in the December prize draw. Here’s how to check.
By Vaishali Varu Published
OpenAI – corporate drama unleashed
OpenAI, the firm behind ChatGPT, was in uproar as its boss was booted out, briefly snapped up by Microsoft and then brought back again.
By Dr Matthew Partridge Published