The best way to value stocks

Investors are emotional beings - which can make them very bad at valuing stocks. We can't rid ourselves of sentiment, but we can remove some of the bias by looking at valuations in more than one way. Cris Sholto Heaton explains how, and picks two cheap plays on long-term growth in Asia.

I recently wrote a piece about one of my other interests: behavioural finance and the biases that make us less effective investors. If you're a MoneyWeek magazine subscriber, you can read the piece here: Investment strategies: How your mind hobbles your judgementalthough it isn't vital to this article. (If you're not already a subscriber to the magazine, subscribe to MoneyWeek magazine)

The article was all about the way we 'anchor' on the current price of a share. If we like a company, its management, its business model, it's very easy for us to then come up with reasons why the stock is worth significantly more than the market thinks at the moment.

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Cris Sholto Heaton
Contrbuting Editor

Cris Sholto Heaton is the contributing editor for MoneyWeek.

He is an investment analyst and writer who has been contributing to MoneyWeek since 2006 and was managing editor of the magazine between 2016 and 2018. He is experienced in covering international investing, believing many investors still focus too much on their home markets and that it pays to take advantage of all the opportunities the world offers.

He often writes about Asian equities, international income and global asset allocation.