Koovs expands into Middle East and Asia-Pacific

Koovs has announced its strategy to expand into additional high potential markets in Asia-Pacific and the Middle East.

It said the first international distribution agreement, signed today, would launch the Koovs Private Label Collection on SOUQ.com, the leading e-commerce player in the Middle East, this summer.

The company said the Private Label Collection was currently Koovs.com’s best-selling single brand, accounting for 40% of sales.

It said that working with international distribution and fulfilment partners would enable the company to leverage in-country expertise in logistics and marketing and ensure Koovs remained focused on India, which was its core territory and the fastest growing e-commerce market in the world today.

Chief executive Mary Turner said: “This is a great opportunity and I am excited to extend the Koovs brand into new territories with our first distribution deal for the Middle East.

“India remains our core market and the Private Label Collection will only be available in India on Koovs.com.”

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