BNN and Arsenal FC expand China partnership

BNN Technology, a London-listed Chinese technology, content and services company, has announced an expanded, multifaceted partnership with Arsenal Football Club.

BNN said this significantly expanded the three year commercial relationship announced on 9 September 2015, focusing on delivering unique content, developing coaching programmes, providing ‘money-can’t-buy’ VIP experiences for Chinese football fans and offering competitions through the Xinhua News mobile app.

BNN said the expanded partnership was a further step in its strategy to support grassroots football in China by developing large public participation programmes that built on the company’s longstanding operations in China and enhanced the lives of the country’s citizens.

BNN said its Chinese technology partner NewNet would manage a new ‘coach the coaches’ programme, offering in the first year up to 250 Chinese football coaches the opportunity to be further trained by qualified Arsenal coaches in China.

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