Merryn's Blog

The 'Tiger Woods effect' doesn't do much for stocks

For all that Tiger Woods' various sponsors are rushing to distance themselves from the golfer, his 'transgressions' don't seem to have done any damage to their share prices.

For all that Tiger Woods' various sponsors are rushing to distance themselves from the golfer, the sudden interest in his personal life doesn't seem to have done any damage to their share prices, reports Bloomberg. Below you can see how an index consisting of nine companies linked to Woods' sponsors has done compared to the wider stock market.

09-12-10-blog1

As you can see, they've pretty much ignored the shenanigans entirely. As long as his 'transgressions' don't affect his handicap, I suspect it'll stay that way.

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