In America, they call her “fashion’s new phenom”, says Forbes, and Nasty Gal’s Sophia Amoruso certainly lives up to the tag. In seven years flat, her “spunky retail fashion site has streaked across the web”, smashing traditional business models.
Eschewing advertising and discounting, Amoruso has built a $100m global business on the backs of eBay, Instagram, Tumblr, Twitter and Facebook – translating ‘likes’ into sales. Not bad for a former ‘anti-capitalist’ who [...]
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