Shares in focus: JD Sports leaves competitors standing

The sportswear chain is in good shape. But is the price right? Phil Oakley investigates.

Competition in the sportswear and outdoor fashion business has been savage in recent years. Firms such as JJB Sports and Blacks Leisure have been high-profile victims of the decline of the British high street.

Saddled with high rent and wage bills, these companies could not sell enough goods to pay their way. The current market leader, Sports Direct, has fared much better, with low-price business models and clever internet sales techniques that have been tough to compete with.

Even so, smaller rival JD Sports [...]

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