Shares in focus: Has Pepsi lost its fizz?

The drinks firm is being shaken up by activist investors – the shares are a buy, says Phil Oakley.

Companies with good brands definitely have an advantage over those that don’t – lots of loyal customers who keep on buying year in, year out on the strength of a brand generally lead to a very valuable business. That’s certainly true in the case of PepsiCo.

As well as its iconic cola drink, it has some great food brands, such as Doritos, Walkers Crisps and Quaker Oats. These make a lot of money for the company and have boosted the [...]

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