Shares in focus: Has Pepsi lost its fizz?

The drinks firm is being shaken up by activist investors – the shares are a buy, says Phil Oakley.

Companies with good brands definitely have an advantage over those that don’t – lots of loyal customers who keep on buying year in, year out on the strength of a brand generally lead to a very valuable business. That’s certainly true in the case of PepsiCo.

As well as its iconic cola drink, it has some great food brands, such as Doritos, Walkers Crisps and Quaker Oats. These make a lot of money for the company and have boosted the shares. To buy the whole business on the stock exchange today would cost you $119bn.

But for the last few years there has been a growing feeling among some investors that PepsiCo hasn’t been doing quite as well as it should have been. Growth in profits has been sluggish, while its share price – up by 52% in the last five years – has lagged behind rivals such as Coca-Cola and Dr Pepper Snapple, which gained 76% and more than 230% respectively over the same period. PepsiCo is under pressure from activist investor Nelson Peltz to break itself up.

Peltz reckons that separating the fizzy drinks business from the snacks business will make shareholders better off. PepsiCo, on the other hand, thinks it will be better off staying together. So, is PepsiCo undervalued or has it reached its limits?

What’s holding the company back?

PepsiCo’s big problem is its North American fizzy drinks business. Americans have been slowly waking up to the fact that sugar is bad for them and so have been cutting back on Pepsi and other sugar-loaded soft drinks. Not only that, but Pepsi is still losing out to the branding and marketing strength of rival Coca-Cola, both in America and in many markets overseas.

Sales of Pepsi are going down in America and consequently the drinks business is running hard to maintain its profits. According to Peltz, the sluggishness of this business is doing a lot of damage and detracting from the better fortunes of the food and snacks division.

Despite the unfavourable effect of foreign-exchange rates, sales of PepsiCo’s food and snacks are growing nicely, especially in places such as Latin America, boosting profits. Peltz believes that if this part of the business were separated from the bigger company, it would become more focused and innovative, which would allow it to make more money.

This argument seems reasonable. Kraft split off its snacks business (including Cadbury’s) to form a company called Mondelez. It now trades on the stock market priced at 20 times its expected earnings, compared with 17 times for PepsiCo. If PepsiCo’s snacks business was given a similar valuation, then Pepsi’s shares look cheap.

Is Pepsi really undervalued?

But surely investors can see the profits and growth rates of the snacks business and place a value on it? It doesn’t need to be spun off from PepsiCo. The company’s management certainly thinks so.

It reckons that combining drinks and snacks allows it to gain access to retailers on more favourable terms than if the businesses were separate. It estimates that the extra costs of running two separate businesses would be between $800m and $1bn a year. This makes you think that if the businesses were separate, investors such as Peltz might be pushing for a merger in order to capture the cost savings.

Peltz is now trying to convince other shareholders to back his plans for a break-up. Whether he succeeds or not remains to be seen. However, his presence will keep the heat on management to improve the company, which would be good news for shareholders.

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How’s the management?

Pepsi’s management team does seem to be rising to the challenge. It has promised $1bn of productivity gains in 2014 and a further $1bn a year through to 2019 by, among other measures, accelerating automation in its factories and closing down inefficient production units.

It’s also going to pay out more cash to shareholders. PepsiCo has increased its dividend for 42 years in a row and will hike its annualised payout by 15% to $2.62 per share from June this year. It has also promised to buy back more shares. In total it expects to pay cash returns of $8.7bn in 2014, giving it a shareholder yield (dividends plus buybacks as a percentage of the company’s equity market value) of 7.3%.

PepsiCo’s return on capital employed (ROCE) is a healthy 17%, while the business generates lots of surplus cash flows to keep paying higher dividends. The promised productivity gains should allow for further improvements on these measures in the future. Debt levels are modest, while paying the interest bill is not a problem. PepsiCo is by no means a basket case.

So, should you buy the shares?

Trading at more than 17 times this year’s expected earnings, PepsiCo shares are no bargain either. There is room for improvement, however, and the possibility that Peltz will succeed in unlocking some hidden value.

The dividend yield and the prospects for further dividend growth make the shares quite appealing for income-seekers. If you are looking for some foreign shares for your portfolio, then PepsiCo’s shares could be well worth tucking away.

Verdict: buy for dividends

Pepsico (NYSE: PEP)

Pepsico share price chartShare price: $78.22
Market cap: $118.9bn
Net assets (Dec 2013): $24.4bn
Net debt (Dec 2013): $20.0bn
P/e (prospective): 17.2 times
Yield (prospective): 3.1%
Dividend cover: 1.9 times
Interest cover: 10.8 times

Pepsico dividends per share chartWhat the analysts say

Buy: 13
Hold: 8
Sell: 0
Target price: $88

Directors’ shareholdings

I Nooyi (CEO): 619,868
H Johnston (CFO): 178,241
Z Abdalla (president): 276,701

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