The advertising agency faces stiff online competition, but trading is on the up, says Phil Oakley.
WPP is often referred to as the world’s largest advertising agency. That’s true – but it is much more than that. WPP’s activities cover the whole spectrum of company communications with its customers, including market research, public relations and brand-building. It is made up of 155 different companies based in 110 countries around the world.
The company is dominated by its chief executive, Sir Martin Sorrell. A former finance director of advertising legend Saatchi & Saatchi, Sorrell bought a stake in Wire [...]