Shares in focus: Can WPP beat off Facebook?

The advertising agency faces stiff online competition, but trading is on the up, says Phil Oakley.

WPP is often referred to as the world’s largest advertising agency. That’s true – but it is much more than that. WPP’s activities cover the whole spectrum of company communications with its customers, including market research, public relations and brand-building. It is made up of 155 different companies based in 110 countries around the world.

The company is dominated by its chief executive, Sir Martin Sorrell. A former finance director of advertising legend Saatchi & Saatchi, Sorrell bought a stake in Wire [...]

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