For investors, will there be more rewarding trips than Saga can offer? Phil Oakley investigates.
Saga began life in 1950, when its founder Sidney de Haan bought a hotel in Folkestone and started selling packaged holidays to pensioners. The business then gradually branched out into Europe and other parts of the world. It focused on selling holidays during off-peak periods to the over-50s, who generally had more flexibility to travel at these times. Saga Holidays was listed on the stock exchange in 1978 but was taken private by the de Haan family in 1990.
During the 1980s Saga set about diversifying from the holiday [...]
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