Sean Combs: Why it’s always good to be Diddy

P Diddy © Getty images
Sean Combs is no stranger to the world of business

While other performers think in terms of hits or the next gig, rapper Sean Combs concentrates on empire-building. His latest deal may be the biggest yet, says The Guardian. The entrepreneur has teamed up with drinks giant Diageo to buy Hollywood’s favourite premium tequila brand, DeLeon, for an undisclosed sum. Each will own 50% of the brand.

This looks a racy move for Diageo, but Combs has form. Thanks [...]

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