During the late 1980s, Will King was a high-flyer. After graduating from Portsmouth University in 1987 with a degree in mechanical engineering, he started selling advertising space for Marketing Magazine. Headhunted by a corporate events firm that specialised in product launches, he looked set for a rapid rise up the corporate ladder.
But as the recession bit in the early 1990s, companies started to launch fewer products and slashed their events budgets. He was [...]
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