Justin Simpson: Trust your instincts and don’t over-plan

Justin Simpson, Inovia
Justin Simpson had too good an idea to waste

Justin Simpson’s first attempt at entrepreneurship ended in a spectacular fashion. While working as a patent attorney at an Australian law firm, he came up with an idea for automating the process of applying for patents.

As he saw it, allowing entrepreneurs to file patents online would slash costs. He then launched Ozpatents.com, intending to keep the site a secret from his employers while he built it up.

However, barely a [...]

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