John Bloom: The serial business guerrilla

John Bloom © Getty images
John Bloom caused a stir on the high street

Walk down any high street, or browse online, and you’ll find almost every retailer offering some form of discount. So it’s hard for us today to grasp that, until the 1960s, it was common for British manufacturers to set a minimum price at which shops had to sell their goods.

These arrangements, known as resale price maintenance (RPM), were killed off by changes to British law, most notably in 1964 [...]

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