Jim Mee: Keep a steady hand and focus on money

Jim Mee, Rat Race Adventure Sports
Jim Mee: master of his destiny

Some business plans are the result of months of careful planning and analysis of strengths and weaknesses. Others come from a few moments of inspiration. Jim Mee’s moment of inspiration came on the side of a mountain.

It all began when he decided to give up his marketing job at Red Bull to “become master of my own destiny”. Realising that his new company, Rat Race Adventure Sports, would need some compelling [...]

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