Koovs has launched its latest ‘Private Label’ exclusive fashion collaboration with Disney featuring Mickey and Minnie Mouse. Koovs said: “With the new Disney X KOOVS Collection, Koovs has applied its unique design-led approach, combining the iconic, retro cuteness of Disney’s original characters with Koovs fashion expertise, to create around 100 modern, cool and trendy ‘Pop Art’ styles, including everything from shirts and t-shirts to dresses, denim and sneakers, specifically for today’s fashion-forward twenty-somethings in India
“This Disney X KOOVS collection is the first in a series with Disney rolling out this year, which will also include Marvel and Star Wars.”
Chief executive Mary Turner said: “We occupy a unique position in the market for affordable, authentic, aspirational and design-led western fashion for the young style-conscious customer in India.
“The Disney collaboration is another example of how we differentiate our brand in the market and this approach puts us in a strong position to expand the Koovs Collection into new territories, starting with Souq.com in the Middle East this summer.”
At 9:08am: (LON:KOOV) Koovs Plc Ord 1p share price was +0.75p at 46.25p
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