Gamble of the week: Mood turns sour on artifical sweeteners

One of the best times to buy a share is when it is very unpopular and the price is depressed. If the reason for the shares being depressed is temporary and can be reversed, then buying can reward patient investors.

But too often this point is overlooked and people end up catching the proverbial falling knife, finding out later that the shares were not that cheap after all. Shares in bad businesses usually have low price tags for a good reason.

This is the problem facing prospective buyers of shares in this artificial sweetener maker right now. A few weeks ago [...]

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