Gamble of the week: A competitive comparison site

Saving money is a good thing to do and, for many households, it’s a necessity. The internet and the growth of price-comparison sites has made it a lot easier for people to find a better deal on their car insurance, credit card or electricity bill.

But what about making money from investing in one of the companies that provides all these price comparisons? Given that every second or third advertisement on TV seems to come from one of them, it’s easy to think that this market is too competitive to be a good long-term investment.

Anyone who bought shares in the [...]

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