Ed’s desperate play for popularity

Last Friday, in a speech launching Labour’s “summer offensive”, Ed Miliband said he could not compete with David Cameron’s slick approach, but that voters were more interested in big ideas than image.

His speech came following a series of gaffes, one involving a copy of The Sun and another a bacon butty. His personal ratings trail behind those of his party and in June fell to the lowest ever recorded in an ICM-Guardian poll, says the BBC.

His remarks about image are a “bit rich”, coming from a man who has just advertised for a £80,000-a-year “broadcast officer” and [...]

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