Apple launched two new iPhones this week. The 5S, which updates last year’s iPhone 5, boasts a faster processor, a better camera, and a fingerprint scanner so that users can identify themselves and unlock their phones without having to put a password in. Apple has also launched the 5C, essentially a cheaper version of the iPhone5 that comes with a plastic case in five different colours.
What the commentators said
For some time now, Apple watchers have awaited a “less fancy smartphone to compete with cheap and cheerful Android phones” in emerging markets, said Economist.com’s Schumpeter blog. In China, Apple has been rapidly losing market share to phones running on Google’s Android operating system. But the iPhone 5C “will remain nearly as distant a dream” for emerging-market gadget lovers as the new 5S, judging by the expected retail price in China.
Apple is only going downmarket with the 5C, agreed Miriam Gottfried in The Wall Street Journal, “if your definition of downmarket is shopping at Bloomingdale’s instead of Barneys”. This doesn’t seem “bold enough” to crack emerging markets.
Technology-wise, there isn’t anything “to goggle at either”, reckoned Andrew Leonard on Salon.com. Incremental changes to iPhones are all very well, but in the past two years “we’ve been waiting for something really new, something that will shake up the status quo” – something reflecting the vision and innovation the company showed under Steve Jobs. But multi-coloured plastic iPhones “are not the ticket”. “We’re still waiting.” Steve Jobs “is still dead”.
New to MoneyWeek?
Welcome, and thank you for visiting us.
Here at MoneyWeek, our aim is simple. To give you intelligent and enjoyable commentary on the most important financial stories of the week, and tell you how to profit from them.
If you've enjoyed what you've read so far, I've got something you'll definitely be interested in.
Every working day the MoneyWeek team sends out a hard-hitting email, 'Money Morning', giving you a rundown of the latest financial events, and revealing what you should do to maximise profits and head off losses…
And with your permission, I'd like to send you Money Morning for FREE.
To sign-up enter your email address below.
We hope you enjoy your stay on the site. Good luck with your investments!
Digital Managing Editor, MoneyWeek